Who we are
HappyBag Ltd operates HappyBag, a platform that lets restaurants build a digital storefront, take orders and manage customers.
- Registered business: HappyBag Ltd
- Business address: [registered address placeholder]
- Support: hello@happybag.co
- Privacy contact: privacy@happybag.co
For legal review: Confirm the registered company number, registered office address and whether an ICO registration or Data Protection Officer must be named here.
Information we collect
Restaurant owners
- Name
- Email address
- Phone number
- Account login details
Restaurants
- Business information (name, address, opening hours, logo)
- Menu content, images and pricing
- Orders and order history
- Platform settings and message templates
Customers
- Name
- Phone number
- Order history and order notes
- Marketing consent status
Collected automatically
- Device and browser information
- Basic usage analytics
- Cookies and similar technologies
Why we collect data
- To process and fulfil customer orders
- To generate QR storefronts and printable assets
- To send WhatsApp order updates where enabled
- To power AI-assisted onboarding and menu tools
- To provide customer management and insights to restaurants
- To keep the platform secure and prevent fraud
- To improve HappyBag's products and features
For legal review: Confirm the lawful bases mapped to each purpose (contract, legitimate interests, consent).
Marketing consent
HappyBag only sends marketing communications where consent has been given. Customers can withdraw consent at any time.
Restaurants using HappyBag are responsible for obtaining valid customer consent before sending promotional messages, and for the content of those messages.
Data sharing
HappyBag does not sell customer data.
Data is shared only where necessary to operate the platform, for example with:
- WhatsApp, for sending order updates and messages
- Email providers, for account and transactional email
- Payment providers, where paid features are enabled
- Hosting and infrastructure providers
For legal review: Maintain a current subprocessor list with each provider's name, purpose and location.
Data retention
We keep data for as long as a restaurant's account is active and it is needed to provide the service. Order and customer records are retained so restaurants can see history and meet their own record-keeping duties.
When an account is closed, or when a restaurant deletes or anonymises a customer, the related records are removed or stripped of identifying details.
For legal review: Confirm specific retention periods, including any statutory accounting retention.
Your rights
Under UK/EU data protection law you have the right to:
- Access the personal data we hold about you
- Correct inaccurate data
- Request deletion of your data
- Export your data in a portable format
- Restrict or object to certain processing
- Withdraw marketing consent at any time
HappyBag provides restaurants with built-in tools to export customer data, delete a customer, anonymise a customer and manage marketing consent, so these requests can be actioned directly.
Contact
- Privacy: privacy@happybag.co
- Support: hello@happybag.co